Zego launches Rest feature to tackle driver fatigue
Zego Introduces New Feature to Combat Driver Fatigue Zego, known for its innovative digital-first insurance solutions, has launched a new feature...
1 min read
Insurance Nerds Editorial Team
:
Sep 17, 2025 11:57:25 AM
Zego, the UK’s first InsurTech unicorn, is making strides to transform car insurance by introducing a new app-based telematics system. This innovation moves away from the traditional “black box” models that have defined the industry for years.
Previously, telematics insurance required a physical device installed in the vehicle to monitor driving behaviors. This system raised concerns among drivers about convenience, privacy, and control. Zego's new app aims to eliminate the need for hardware by allowing users to monitor their driving directly from their smartphones.
As a frontrunner in the InsurTech space, Zego is positioning itself to capture a growing market segment that values technology-driven solutions. Moving to an app-based model could enhance user experience and potentially attract a younger demographic that prefers seamless digital interactions.
Drivers looking for more flexible and straightforward car insurance solutions are likely to benefit from this shift. By making telematics more accessible through an app, Zego may help ensure that safe drivers receive discounts and other incentives without the burden of additional hardware.
Zego's commitment to reshaping car insurance with innovative technology reflects a broader trend in the industry towards user-friendly solutions. As they roll out this new app-based telematics system, it remains to be seen how drivers will respond and what impact this will have on the overall market.
Original Source: https://fintech.global/2025/09/17/zego-aims-to-reshape-car-insurance-with-telematics-app/
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