Gain Life rebrands to Crosstie to expand P&C automation

Gain Life Becomes Crosstie

Gain Life, an InsurTech company specializing in AI-powered workflow automation for property and casualty (P&C) insurance, has recently announced a rebranding to Crosstie. This change aims to reflect the company's growth and the increasing diversity of its customer applications.

Why the Change?

The rebranding to Crosstie comes as the company looks to expand its influence across various insurance workflows. As more clients utilize their platform, the new name is intended to represent a broader focus beyond the initial offerings of Gain Life. Crosstie's leadership believes that this shift better encapsulates their evolving mission to streamline and enhance insurance operations.

Expanding Functionality and Services

Crosstie's platform is built with an emphasis on automation. By integrating advanced AI technologies, the company aims to simplify and optimize various processes within the insurance sector. This repositioning not only enhances their existing workflow capabilities but also opens up the potential for new use cases and customer types.

Who is Affected?

The name change will primarily affect the company's current and prospective customers in the insurance industry. It signals a commitment to delivering innovative solutions that meet the evolving needs of P&C insurers. Stakeholders can expect to see further developments and improvements as Crosstie continues to broaden its scope and service offerings.

Final Thoughts

Overall, Crosstie represents a strategic shift for the former Gain Life, reflecting the company’s ambitions and adapting to the demands of an ever-changing insurance landscape. As businesses increasingly look for automation solutions, Crosstie aims to position itself as a leading player in this space.

Original Source: https://fintech.global/2026/02/03/gain-life-rebrands-to-crosstie-to-expand-pc-automation/