Get Ready! with Tony Steuer E4: The Value of PR and Developing Your Brand

Welcome to Episode 4 of the GET READY! With Tony Steuer podcast in partnership with Insurance Nerds.

“Keep your mind open to new perspectives and possibilities to help people” – Emily Adams

“For every initiative, think about how you can help others rather than what you can get out of it” – Sharon Bially

In this episode of GET READY!, I spoke with public relations and marketings experts Emily Adams and Sharon Bially about the value of PR, earning media placement and developing our personal brand. The key to PR is about staying focused on serving your audience and clients. We also discussed how you can amplify your message and the future of marketing. 

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Connect with Sharon Bially and Emily Adams:

LinkedIn: Sharon Bially:
LinkedIn: Emily Adams: and
Website –

Sharon is founder of ThoughtSavvy Marketing and BookSavvy PR, running high-impact PR and marketing campaigns for thought leaders and authors. A seasoned storyteller and strategist with a background in international economic policy, she has held management or leadership positions at the Organization for Economic Cooperation and Development (OECD) in Paris, the PR agency Farrell Kramer Communications and MBA Value Partners, a New York investor relations firm.

Emily is a former-English instructor-turned-publicity strategist who has worked behind the scenes for business authors helping them to research and write books. She is the voice behind dozens of ghost-written articles, blog posts and newsletters. Linking her client’s thought leadership with current events that appeal to all audiences, particularly her millennial peers, Emily has helped both authors and thought leaders get coverage everywhere from The New York TimesThe Washington Post, and NPR to Buzzfeed, Cosmopolitan and Quartz. 


Sharon Bially
Emily Adams


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About The GET READY! with Tony Steuer Podcast: On the GET READY! Podcast, I’ll be catching up with inspiring professionals from a variety of backgrounds and experiences to help bring you innovative strategies to organize your financial life. GET READY! With Tony Steuer will help you be informed and financially prepared today and in the future. We’ll also talk about best practices from both the consumer and industry perspectives. 

Feel free to reach out via my contact form.

About Tony Steuer

I make the complex world of financial services easy to understand so that people feel empowered to take control of their financial lives. A recognized authority on financial preparedness - in case of that disaster you did not expect - I advocate for ethics, integrity and consumer protection within the financial industry.

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