--- title: "Get Ready! with Tony Steuer E4: The Value of PR and Developing Your Brand - InsNerds.com" description: Welcome to Episode 4 of the GET READY! With Tony Steuer podcast in partnership with Insurance Nerds. “Keep your mind open to new perspectives and possibilities to help people” - Emily Adams “For every initiative, think about how you can help others rather than what you can get out of it” - Sharon Bially In --- 2 min read # Get Ready! with Tony Steuer E4: The Value of PR and Developing Your Brand [ Tony Steuer ](https://insnerds.com/insights/author/tony-steuer) : Sep 30, 2019 12:00:00 AM [Podcast](https://insnerds.com/insights/tag/podcast) [Get Ready! Podcast](https://insnerds.com/insights/tag/get-ready-podcast) [Video](https://insnerds.com/insights/tag/video) #### Welcome to Episode 4 of the GET READY! With Tony Steuer podcast in partnership with Insurance Nerds. “Keep your mind open to new perspectives and possibilities to help people” – Emily Adams “For every initiative, think about how you can help others rather than what you can get out of it” – Sharon Bially In this episode of GET READY!, I spoke with public relations and marketings experts Emily Adams and Sharon Bially about the value of PR, earning media placement and developing our personal brand. The key to PR is about staying focused on serving your audience and clients. We also discussed how you can amplify your message and the future of marketing.  **Listen Here:** Audio Player [https://www.buzzsprout.com/530449/1777801-e4-the-value-of-pr-and-developing-your-brand-with-sharon-bially-and-emily-adams.mp3](https://www.buzzsprout.com/530449/1777801-e4-the-value-of-pr-and-developing-your-brand-with-sharon-bially-and-emily-adams.mp3) 00:00 00:00 00:00 Use Up/Down Arrow keys to increase or decrease volume.     **Watch Here:** **Connect with Sharon Bially and Emily Adams:** LinkedIn: Sharon Bially: [https://www.linkedin.com/in/sharon-bially](https://www.linkedin.com/in/sharon-bially) LinkedIn: Emily Adams: [https://www.linkedin.com/in/emily-adams](https://www.linkedin.com/in/emily-adams) and Website – [thoughtsavvymarketing.com](http://thoughtsavvymarketing.com/)** ** Sharon is founder of ThoughtSavvy Marketing and BookSavvy PR, running high-impact PR and marketing campaigns for thought leaders and authors. A seasoned storyteller and strategist with a background in international economic policy, she has held management or leadership positions at the Organization for Economic Cooperation and Development (OECD) in Paris, the PR agency Farrell Kramer Communications and MBA Value Partners, a New York investor relations firm. Emily is a former-English instructor-turned-publicity strategist who has worked behind the scenes for business authors helping them to research and write books. She is the voice behind dozens of ghost-written articles, blog posts and newsletters. Linking her client’s thought leadership with current events that appeal to all audiences, particularly her millennial peers, Emily has helped both authors and thought leaders get coverage everywhere from *The New York Times*, *The Washington Post*, and *NPR *to *Buzzfeed, Cosmopolitan* and *Quartz*.  [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png) ![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png) ](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)   [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png) Sharon Bially [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png) Emily Adams   **Subscribe to the GET READY! With Tony Steuer Podcast** Apple iTunes: ([here](https://podcasts.apple.com/us/podcast/get-ready-with-tony-steuer/id1480046083)) Buzzsprout: ([here](http://www.buzzsprout.com/530449)) Google Podcasts: ([here](https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS81MzA0NDkucnNz)) Stitcher: ([here](https://www.stitcher.com/s?fid=464216&refid=stpr)) TuneIn: ([here](https://tunein.com/podcasts/Business--Economics-Podcasts/Get-Ready-with-Tony-Steuer-p1250814/)) YouTube: ([here](https://www.youtube.com/playlist?list=PLk-tMK8a6LBOrln5BOoWUrW-PV7nE9MlR)) **About The GET READY! with Tony Steuer Podcast**: On the GET READY! Podcast, I’ll be catching up with inspiring professionals from a variety of backgrounds and experiences to help bring you innovative strategies to organize your financial life. GET READY! With Tony Steuer will help you be informed and financially prepared today and in the future. We’ll also talk about best practices from both the consumer and industry perspectives.  Feel free to reach out via my [contact form](https://tonysteuer.com/contact/). ![](https://insnerds.com/hs-fs/hubfs/Imported_Blog_Media/Tony-Steuer-Image-100x100.jpeg?width=100&height=100&name=Tony-Steuer-Image-100x100.jpeg) ### About Tony Steuer I make the complex world of financial services easy to understand so that people feel empowered to take control of their financial lives. A recognized authority on financial preparedness - in case of that disaster you did not expect - I advocate for ethics, integrity and consumer protection within the financial industry. - [![](https://insnerds.com/hubfs/Imported_Blog_Media/web-Jan-03-2025-01-03-00-8732-AM.png) ![](https://insnerds.com/hubfs/Imported_Blog_Media/web-Jan-03-2025-01-03-00-8732-AM.png) ](https://tonysteuer.com/) - [![](https://insnerds.com/hubfs/Imported_Blog_Media/twitter-Jan-03-2025-01-03-08-6059-AM.png) ![](https://insnerds.com/hubfs/Imported_Blog_Media/twitter-Jan-03-2025-01-03-08-6059-AM.png) ](https://insnerds.com/insights/tonysteuer) - [![](https://insnerds.com/hubfs/Imported_Blog_Media/linkedin-Jan-03-2025-01-03-10-8430-AM.png) ![](https://insnerds.com/hubfs/Imported_Blog_Media/linkedin-Jan-03-2025-01-03-10-8430-AM.png) ](https://www.linkedin.com/in/tonysteuer/) - ![](https://insnerds.com/hubfs/Imported_Blog_Media/wordpress-Jan-03-2025-01-03-09-8104-AM.png) ![](https://insnerds.com/hubfs/Imported_Blog_Media/wordpress-Jan-03-2025-01-03-09-8104-AM.png) [![](https://insnerds.com/hs-fs/hubfs/Imported_Blog_Media/Tony-Steuer-Image-150x150.jpeg?width=150&height=150&name=Tony-Steuer-Image-150x150.jpeg)](https://tonysteuer.com/) ##### [ Tony Steuer](https://insnerds.com/author/tony-steuer/) [Website](https://tonysteuer.com/)  |  + posts I make the complex world of financial services easy to understand so that people feel empowered to take control of their financial lives. A recognized authority on financial preparedness - in case of that disaster you did not expect - I advocate for ethics, integrity and consumer protection within the financial industry. - ** [Maximize Your Workplace Perks: A Guide to Employee Benefits Review - (Week 41 Get Ready Blueprint)](https://insnerds.com/maximize-your-workplace-perks-a-guide-to-employee-benefits-review-week-41-get-ready-blueprint/) - ** [Quarterly Reflection: Celebrating Progress in Your Financial Journey](https://insnerds.com/quarterly-reflection-celebrating-progress-in-your-financial-journey/) - ** [Beyond the 9-to-5: The Role of Passive Income in Your Portfolio](https://insnerds.com/beyond-the-9-to-5-the-role-of-passive-income-in-your-portfolio/) - ** [Don't Leave Money on the Table - Unlock Tax-Free Wealth From 401(k)s to Financial Freedom](https://insnerds.com/dont-leave-money-on-the-table-unlock-tax-free-wealth-from-401ks-to-financial-freedom/) ### Related Posts - [Get Ready! with Tony Steuer - E3: Smarter Estate Planning with Chris Hall, Founder of EP Navigator](https://insnerds.com/get-ready-with-tony-steuer-e3-smarter-estate-planning-with-chris-hall-founder-of-ep-navigator/) Welcome to Episode 3 of the GET READY! With Tony Steuer podcast in partnership with… - [Profiles in Risk - E142: Tony Steuer - GET READY! Helping You Maintain Your Financial Preparedness](https://insnerds.com/profiles-in-risk-e142-tony-steuer-get-ready-helping-you-maintain-your-financial-preparedness/) Are you financially prepared? Should you find yourself, in say, a natural disaster, are you… - [Get Ready! with Tony Steuer - Ep1: The Future of Written Content with Tanya Hall](https://insnerds.com/get-ready-with-tony-steuer-ep1-the-future-of-written-content-with-tanya-hall/)