John Poucher

Experienced Sales Manager with a demonstrated history of working in the insurance industry. Skilled in Business Planning, HR Consulting, Sales, Customer Relationship Management (CRM), and Professional Employer Organization (PEO). Strong sales professional with a BS focused in Sociology from University of California, Los Angeles.

4 min read

Stop Selling Everything: Generalist Agents Will Lose the Insurance Game

Picture of John Poucher John Poucher: Jul 17, 2025 1:31:23 PM

The insurance industry lionizes the generalist—the adaptable agent ready to write anything from a homeowner’s policy to a cyber liability plan for a mid-sized tech firm. While versatility used to be the calling card of the “good” producer, in 2025,...

Sales Agents & Brokers
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