3 min read
The Power of Fractional Sales Leadership
The Power of Fractional Sales Leadership by Ben Baker and Nicholas Lamparelli (In this week’s Fractional Executive article, Ben and Nick get Rusty...
Sales
3 min read
Stop Chasing Vanity Metrics in Sales: A Focus on Value-Driven KPIs
Stop Chasing Vanity Metrics in Sales: A Focus on Value-Driven KPIs by Lance Dowdell and Max Smith In the fast-paced world of sales, metrics are the...
5 min read
How “15 Minutes Can Save You 15% on Your Car Insurance”…Insurance Marketing 101 For Your Business
How “15 Minutes Can Save You 15% on Your Car Insurance”…Insurance Marketing 101 For Your Business by Nicholas Lamparelli Insurance is unlike any...
3 min read
Sales & Marketing Success in Insurtech – Lessons From Reeses Peanut Butter Puffs
Sales & Marketing Success in Insurtech – Lessons From Reeses Peanut Butter Puffs by Nicholas Lamparelli In sales and marketing, it’s easy to get...
3 min read
Deciphering User Intent: A Deep Dive into ProNavigator’s Year in Search
Deciphering User Intent: A Deep Dive into ProNavigator’s Year in Search by Nicholas Lamparelli Each year Google publishes its “Year in Search”...
5 min read
Burn Capital Burn – How To Shorten The Long Insurance Sales Cycle
Burn Capital Burn – How To Shorten The Long Insurance Sales Cycle by Nicholas Lamparelli It’s taken as consensus that B2B sales in insurance takes...
2 min read
Profiles in Risk: E468 – Modern Sales & Marketing Using Digital Technologies; Ema Roloff, Co-Founder & Principal Roloff Consulting
Profiles in Risk: E468 – Modern Sales & Marketing Using Digital Technologies; Ema Roloff, Co-Founder & Principal Roloff Consulting by Nicholas...
2 min read
Profiles in Risk: E444 – Finding Your Client’s & Prospect’s Pain Points Using Technology. Elliot Bassett, Co-Founder at Rocketship Ventures Launch
Profiles in Risk: E444 – Finding Your Client’s & Prospect’s Pain Points Using Technology. Elliot Bassett, Co-Founder at Rocketship Ventures Launch by...
4 min read
What Makes YOU Valuable?
What Makes YOU Valuable? by Ben Baker Photo by Brett Sayles from Pexels It is staggering how many times I have asked CEOs, founders, leaders, and...
4 min read
Eight Steps to Move Your Business Forward.
Eight Steps to Move Your Business Forward. by Ben Baker Photo by Andrea Piacquadio from Pexels Earlier this year Agency Nation wrote a LinkedIn post...