4 min read
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Nicholas Lamparelli: Mar 16, 2025 5:02:37 PM
What's The Opposite of Fragile? When I ask people what the opposite of fragile is, I usually hear "resilient", "strong", or "durable". This feels...
5 min read
Nicholas Lamparelli: Mar 2, 2025 2:24:53 PM
If you are new to insurance sales, there is a lot of pressure to produce. The vast majority of insurance producers (young and old) are too focused on...
3 min read
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Tyler J Jensen: Mar 2, 2025 2:11:22 PM
This guest article first appeared here: https://www.tylerjjensen.com/blog Why Your Prospects Aren’t Buying From You The answer to this question is...
3 min read
The Power of Fractional Sales Leadership by Ben Baker and Nicholas Lamparelli (In this week’s Fractional Executive article, Ben and Nick get Rusty...
3 min read
Stop Chasing Vanity Metrics in Sales: A Focus on Value-Driven KPIs by Lance Dowdell and Max Smith In the fast-paced world of sales, metrics are the...
5 min read
Nicholas Lamparelli: Jul 28, 2024 12:00:00 AM
How “15 Minutes Can Save You 15% on Your Car Insurance”…Insurance Marketing 101 For Your Business by Nicholas Lamparelli Insurance is unlike any...
3 min read
Nicholas Lamparelli: Jul 14, 2024 12:00:00 AM
Sales & Marketing Success in Insurtech – Lessons From Reeses Peanut Butter Puffs by Nicholas Lamparelli In sales and marketing, it’s easy to get...
3 min read
Nicholas Lamparelli: Mar 17, 2024 12:00:00 AM
Deciphering User Intent: A Deep Dive into ProNavigator’s Year in Search by Nicholas Lamparelli Each year Google publishes its “Year in Search”...
5 min read
Nicholas Lamparelli: Dec 17, 2023 12:00:00 AM
Burn Capital Burn – How To Shorten The Long Insurance Sales Cycle by Nicholas Lamparelli It’s taken as consensus that B2B sales in insurance takes...
2 min read
Nicholas Lamparelli: Oct 6, 2023 12:00:00 AM
Profiles in Risk: E468 – Modern Sales & Marketing Using Digital Technologies; Ema Roloff, Co-Founder & Principal Roloff Consulting by Nicholas...
