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Insurance Trends, Ideas, Analysis, & News From Insurance Nerds

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Marketing

4 min read

Fractional CMOs: The Solution to Marketing Efficiency in Year One and Beyond”

Fractional CMOs: The Solution to Marketing Efficiency in Year One and Beyond” by Ben Baker and Nicholas Lamparelli If we are not telling the story of...

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3 min read

Stop Chasing Vanity Metrics in Sales: A Focus on Value-Driven KPIs

Stop Chasing Vanity Metrics in Sales: A Focus on Value-Driven KPIs by Lance Dowdell and Max Smith In the fast-paced world of sales, metrics are the...

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5 min read

How “15 Minutes Can Save You 15% on Your Car Insurance”…Insurance Marketing 101 For Your Business

How “15 Minutes Can Save You 15% on Your Car Insurance”…Insurance Marketing 101 For Your Business by Nicholas Lamparelli Insurance is unlike any...

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4 min read

A Brilliantly Simple Social Media Strategy

A Brilliantly Simple Social Media Strategy by Dani Kimble (This first appeared in an email from https://www.azeliemarketing.com/ – reposted with...

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3 min read

Sales & Marketing Success in Insurtech – Lessons From Reeses Peanut Butter Puffs

Sales & Marketing Success in Insurtech – Lessons From Reeses Peanut Butter Puffs by Nicholas Lamparelli In sales and marketing, it’s easy to get...

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3 min read

Deciphering User Intent: A Deep Dive into ProNavigator’s Year in Search

Deciphering User Intent: A Deep Dive into ProNavigator’s Year in Search by Nicholas Lamparelli Each year Google publishes its “Year in Search”...

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5 min read

Burn Capital Burn – How To Shorten The Long Insurance Sales Cycle

Burn Capital Burn – How To Shorten The Long Insurance Sales Cycle by Nicholas Lamparelli It’s taken as consensus that B2B sales in insurance takes...

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4 min read

David vs Goliath Marketing Strategies – Part 3: Get Quality Face to Face Time With an Events Strategy

David vs Goliath Marketing Strategies – Part 3: Get Quality Face to Face Time With an Events Strategy by William Alverson Whether you are an...

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4 min read

David vs Goliath Marketing Strategies – Part 2️⃣: Mobilizing Media To Your Cause; PR Strategies

David vs Goliath Marketing Strategies – Part 2️⃣: Mobilizing Media To Your Cause; PR Strategies by William Alverson (note: this is the 2nd in a five...

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5 min read

6 Pro Tips to Make Your SEO Investment Truly Rewarding for Your Insurance Agency

6 Pro Tips to Make Your SEO Investment Truly Rewarding for Your Insurance Agency by Nick Berry Before I start rambling I want you to understand, I...

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