4 min read
David vs Goliath Marketing Strategies – Part 5: Turning Followers into Dollars
Going up against significantly larger competitors requires creativity and authenticity in your marketing. While a more personal approach to content...
Marketing
4 min read
Are Your Sales & Marketing Efforts Anti-Fragile?
.jpg?width=30&name=Nick%20Lamparelli(Headshot%20GS).jpg){kind=small}
Nicholas Lamparelli: Mar 16, 2025 5:02:37 PM
What's The Opposite of Fragile? When I ask people what the opposite of fragile is, I usually hear "resilient", "strong", or "durable". This feels...
6 min read
David vs Goliath Marketing Strategies – Part 4: Cracking the Social Media Code
As an insurance industry leader, whether you run your own agency or MGA, are growing your insurtech, or are looking to capture market share from a...
5 min read
David vs Goliath Marketing Strategies
How to market your business is an extensively covered topic, but despite how much information is out there, putting it into practice often feels like...
4 min read
Fractional CMOs: The Solution to Marketing Efficiency in Year One and Beyond”
Fractional CMOs: The Solution to Marketing Efficiency in Year One and Beyond” by Ben Baker and Nicholas Lamparelli If we are not telling the story of...
3 min read
Stop Chasing Vanity Metrics in Sales: A Focus on Value-Driven KPIs
Stop Chasing Vanity Metrics in Sales: A Focus on Value-Driven KPIs by Lance Dowdell and Max Smith In the fast-paced world of sales, metrics are the...
5 min read
How “15 Minutes Can Save You 15% on Your Car Insurance”…Insurance Marketing 101 For Your Business
Nicholas Lamparelli: Jul 28, 2024 12:00:00 AM
How “15 Minutes Can Save You 15% on Your Car Insurance”…Insurance Marketing 101 For Your Business by Nicholas Lamparelli Insurance is unlike any...
4 min read
A Brilliantly Simple Social Media Strategy
A Brilliantly Simple Social Media Strategy by Dani Kimble (This first appeared in an email from https://www.azeliemarketing.com/ – reposted with...
3 min read
Sales & Marketing Success in Insurtech – Lessons From Reeses Peanut Butter Puffs
Nicholas Lamparelli: Jul 14, 2024 12:00:00 AM
Sales & Marketing Success in Insurtech – Lessons From Reeses Peanut Butter Puffs by Nicholas Lamparelli In sales and marketing, it’s easy to get...
3 min read
Deciphering User Intent: A Deep Dive into ProNavigator’s Year in Search
Nicholas Lamparelli: Mar 17, 2024 12:00:00 AM
Deciphering User Intent: A Deep Dive into ProNavigator’s Year in Search by Nicholas Lamparelli Each year Google publishes its “Year in Search”...