2 min read
The Cost of Copy+Paste AI
This guest article was written by Dani Kimble and first appeared in the Alize Marketing email newsletter. TL;DR Copy-paste AI is creating negative...
Marketing
2 min read
AI-Powered Customer Validation: Revolutionizing SMB Marketing Strategies
This is a guest article from Dani Kimble - you may find her HERE TL;DR: Stop making expensive assumptions about what customers want Build quick...
4 min read
Declined, Out of Appetite? Strategies to Land Coverage for Unconventional Startups
Kai Zwiebel: May 20, 2025 10:40:34 AM
Picture this: One day, you are fielding emails and calls, sipping on your third cup of coffee, when your favorite CFO, Nneka Jones, calls to let you...
1 min read
Stop Creating Content, Start Making Connections: A Financial Advisor's Success Story
🙌 On this episode of The Get Ready Money Podcast, I spoke with Nate Hoskin, Founder of Hoskin Capital and Co-Founder of N2 Content Marketing about...
5 min read
David vs Goliath Marketing Strategies – Part 5: Turning Followers into Dollars
Going up against significantly larger competitors requires creativity and authenticity in your marketing. While a more personal approach to content...
4 min read
Are Your Sales & Marketing Efforts Anti-Fragile?
.jpg?width=30&name=Nick%20Lamparelli(Headshot%20GS).jpg){kind=small}
Nicholas Lamparelli: Mar 16, 2025 5:02:37 PM
What's The Opposite of Fragile? When I ask people what the opposite of fragile is, I usually hear "resilient", "strong", or "durable". This feels...
6 min read
David vs Goliath Marketing Strategies – Part 4: Cracking the Social Media Code
As an insurance industry leader, whether you run your own agency or MGA, are growing your insurtech, or are looking to capture market share from a...
5 min read
David vs Goliath Marketing Strategies
How to market your business is an extensively covered topic, but despite how much information is out there, putting it into practice often feels like...
4 min read
Fractional CMOs: The Solution to Marketing Efficiency in Year One and Beyond”
Fractional CMOs: The Solution to Marketing Efficiency in Year One and Beyond” by Ben Baker and Nicholas Lamparelli If we are not telling the story of...
3 min read
Stop Chasing Vanity Metrics in Sales: A Focus on Value-Driven KPIs
Stop Chasing Vanity Metrics in Sales: A Focus on Value-Driven KPIs by Lance Dowdell and Max Smith In the fast-paced world of sales, metrics are the...