Community Insights

 

Insurance Trends, Ideas, & Analysis From Insurance Nerds

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Branding

3 min read

What is a personal brand? And why is it important?

What is a personal brand? And why is it important? by Max Smith and Lance Dowdell Remember how things used to be in sports. You would support one...

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4 min read

CrowdStrike: A Lesson in Crisis Communications

CrowdStrike: A Lesson in Crisis Communications by Ben Baker By now, you’ve likely heard about the recent crisis at CrowdStrike. While it’s too early...

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4 min read

A Brilliantly Simple Social Media Strategy

A Brilliantly Simple Social Media Strategy by Dani Kimble (This first appeared in an email from https://www.azeliemarketing.com/ – reposted with...

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5 min read

Burn Capital Burn – How To Shorten The Long Insurance Sales Cycle

Burn Capital Burn – How To Shorten The Long Insurance Sales Cycle by Nicholas Lamparelli It’s taken as consensus that B2B sales in insurance takes...

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4 min read

David vs Goliath Marketing Strategies – Part 3: Get Quality Face Time With an Events Strategy

by William Alverson Whether you are an insurtech, a brokerage, or any other type of organization within the insurance ecosystem, marketing your...

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3 min read

David vs Goliath Marketing Strategies – Part: 2 Mobilizing Media To Your Cause

by William Alverson (note: this is the 2nd in a five part marketing series from Will Alverson. Part 1 can be found here) Marketing your insurance...

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2 min read

Profiles in Risk: E468 – Modern Sales & Marketing Using Digital Technologies; Ema Roloff, Co-Founder & Principal Roloff Consulting

Profiles in Risk: E468 – Modern Sales & Marketing Using Digital Technologies; Ema Roloff, Co-Founder & Principal Roloff Consulting by Nicholas...

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2 min read

Profiles in Risk: E445 – The Power of Your Brand; How Insurtech Startups Need A Brand Strategy To Get Traction & Scale with Spiro Skies of Ink Digital Marketing

Profiles in Risk: E445 – The Power of Your Brand; How Insurtech Startups Need A Brand Strategy To Get Traction & Scale with Spiro Skies of Ink...

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