5 min read
David vs Goliath Marketing Strategies
How to market your business is an extensively covered topic, but despite how much information is out there, putting it into practice often feels like...
Marketing (2)
4 min read
Fractional CMOs: The Solution to Marketing Efficiency in Year One and Beyond”
Fractional CMOs: The Solution to Marketing Efficiency in Year One and Beyond” by Ben Baker and Nicholas Lamparelli If we are not telling the story of...
3 min read
Stop Chasing Vanity Metrics in Sales: A Focus on Value-Driven KPIs
Stop Chasing Vanity Metrics in Sales: A Focus on Value-Driven KPIs by Lance Dowdell and Max Smith In the fast-paced world of sales, metrics are the...
5 min read
How “15 Minutes Can Save You 15% on Your Car Insurance”…Insurance Marketing 101 For Your Business
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Nicholas Lamparelli: Jul 28, 2024 12:00:00 AM
How “15 Minutes Can Save You 15% on Your Car Insurance”…Insurance Marketing 101 For Your Business by Nicholas Lamparelli Insurance is unlike any...
4 min read
A Brilliantly Simple Social Media Strategy
A Brilliantly Simple Social Media Strategy by Dani Kimble (This first appeared in an email from https://www.azeliemarketing.com/ – reposted with...
3 min read
Sales & Marketing Success in Insurtech – Lessons From Reeses Peanut Butter Puffs
Nicholas Lamparelli: Jul 14, 2024 12:00:00 AM
Sales & Marketing Success in Insurtech – Lessons From Reeses Peanut Butter Puffs by Nicholas Lamparelli In sales and marketing, it’s easy to get...
3 min read
Deciphering User Intent: A Deep Dive into ProNavigator’s Year in Search
Nicholas Lamparelli: Mar 17, 2024 12:00:00 AM
Deciphering User Intent: A Deep Dive into ProNavigator’s Year in Search by Nicholas Lamparelli Each year Google publishes its “Year in Search”...
5 min read
Burn Capital Burn – How To Shorten The Long Insurance Sales Cycle
Nicholas Lamparelli: Dec 17, 2023 12:00:00 AM
Burn Capital Burn – How To Shorten The Long Insurance Sales Cycle by Nicholas Lamparelli It’s taken as consensus that B2B sales in insurance takes...
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4 min read
David vs Goliath Marketing Strategies – Part 3: Get Quality Face Time With an Events Strategy
by William Alverson Whether you are an insurtech, a brokerage, or any other type of organization within the insurance ecosystem, marketing your...
3 min read
David vs Goliath Marketing Strategies – Part: 2 Mobilizing Media To Your Cause
by William Alverson (note: this is the 2nd in a five part marketing series from Will Alverson. Part 1 can be found here) Marketing your insurance...