4 min read
Fractional CMOs: The Solution to Marketing Efficiency in Year One and Beyond”
Fractional CMOs: The Solution to Marketing Efficiency in Year One and Beyond” by Ben Baker and Nicholas Lamparelli If we are not telling the story of...
Marketing (2)
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Stop Chasing Vanity Metrics in Sales: A Focus on Value-Driven KPIs
Stop Chasing Vanity Metrics in Sales: A Focus on Value-Driven KPIs by Lance Dowdell and Max Smith In the fast-paced world of sales, metrics are the...
5 min read
How “15 Minutes Can Save You 15% on Your Car Insurance”…Insurance Marketing 101 For Your Business
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Nicholas Lamparelli: Jul 28, 2024 12:00:00 AM
How “15 Minutes Can Save You 15% on Your Car Insurance”…Insurance Marketing 101 For Your Business by Nicholas Lamparelli Insurance is unlike any...
4 min read
A Brilliantly Simple Social Media Strategy
A Brilliantly Simple Social Media Strategy by Dani Kimble (This first appeared in an email from https://www.azeliemarketing.com/ – reposted with...
3 min read
Sales & Marketing Success in Insurtech – Lessons From Reeses Peanut Butter Puffs
Nicholas Lamparelli: Jul 14, 2024 12:00:00 AM
Sales & Marketing Success in Insurtech – Lessons From Reeses Peanut Butter Puffs by Nicholas Lamparelli In sales and marketing, it’s easy to get...
3 min read
Deciphering User Intent: A Deep Dive into ProNavigator’s Year in Search
Nicholas Lamparelli: Mar 17, 2024 12:00:00 AM
Deciphering User Intent: A Deep Dive into ProNavigator’s Year in Search by Nicholas Lamparelli Each year Google publishes its “Year in Search”...
5 min read
Burn Capital Burn – How To Shorten The Long Insurance Sales Cycle
Nicholas Lamparelli: Dec 17, 2023 12:00:00 AM
Burn Capital Burn – How To Shorten The Long Insurance Sales Cycle by Nicholas Lamparelli It’s taken as consensus that B2B sales in insurance takes...
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4 min read
David vs Goliath Marketing Strategies – Part 3: Get Quality Face Time With an Events Strategy
by William Alverson Whether you are an insurtech, a brokerage, or any other type of organization within the insurance ecosystem, marketing your...
3 min read
David vs Goliath Marketing Strategies – Part: 2 Mobilizing Media To Your Cause
by William Alverson (note: this is the 2nd in a five part marketing series from Will Alverson. Part 1 can be found here) Marketing your insurance...
5 min read
6 Pro Tips to Make Your SEO Investment Truly Rewarding for Your Insurance Agency
6 Pro Tips to Make Your SEO Investment Truly Rewarding for Your Insurance Agency by Nick Berry Before I start rambling I want you to understand, I...