6 min read
As an insurance industry leader, whether you run your own agency or MGA, are growing your insurtech, or are looking to capture market share from a major competitor, resource constraints are always a marketing challenge. Effective marketing is...
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5 min read
How to market your business is an extensively covered topic, but despite how much information is out there, putting it into practice often feels like...
3 min read
Leslie Sapienza: Mar 7, 2025 12:05:06 PM
You know that digital technology has become entirely universal in society when you see our grandmothers, grandfathers, and other seniors playing...
5 min read
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Nicholas Lamparelli: Mar 2, 2025 2:24:53 PM
If you are new to insurance sales, there is a lot of pressure to produce. The vast majority of insurance producers (young and old) are too focused on...
3 min read
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Tyler J Jensen: Mar 2, 2025 2:11:22 PM
This guest article first appeared here: https://www.tylerjjensen.com/blog Why Your Prospects Aren’t Buying From You The answer to this question is...
1 min read
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Rock Schindler: Feb 27, 2025 12:12:19 PM
Every claim leader faces a fundamental challenge: Should they invest in improving the system—the machine—or developing their people? In an industry...
2 min read
This article first appeared HERE Commissions—the lifeblood of an insurance agency and the single most frustrating thing to track. You know the money...
4 min read
Nicholas Lamparelli: Feb 22, 2025 3:19:23 PM
Resulting - (verb) the tendency to judge a decision based on its outcome, rather than the quality of the decision itself. (made popular by Annie...
4 min read
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Eric McTighe: Feb 15, 2025 6:51:25 PM
We all crave safety. In fact, this desire for a sense of safety, security, and assuredness in this world drives all of our day-to-day and long-term...
2 min read
The Power of Your Breath: The Simplest Tool You’re Not Using Truth be told—breathwork probably isn’t at the top of your priority list. Between...
