Redefining Indemnity Insurance: Mark Groenheide, CRO of NormanMax on Parametric Insurance
Join Nick as he sits down with Mark Groenheide, CRO of NormanMax Insurance Services, a seasoned commercial underwriter and parametric enthusiast....
1 min read
Mohit Chawla
:
Aug 18, 2025 2:02:08 PM
Parametric insurance gets a lot of airtime right now—and for good reason. It’s fast, data-driven, and doesn’t make people wait weeks for an adjuster after a hurricane or wildfire.
But when I sit down with brokers or carrier execs to talk about deploying parametric products, one theme always emerges: this is harder than it looks.
I get it. I’ve spent my career straddling finance, data, and operations—from investment banking at Goldman Sachs and Morgan Stanley to advising global infrastructure players. What I’ve learned is this: even the best ideas don’t scale unless you can operationalize them cleanly.
The answer isn’t “more tech.” It’s smarter, more integrated workflows that help agencies and MGAs absorb complexity without losing their minds.
At Eventual Treasury, we’re helping brokers simplify what used to be a reconciliation nightmare—and we’re applying that same mindset to modern products like parametric. If you want to sell new types of insurance, you need operational clarity that matches your innovation.
Because the market is ready. According to Market.us, parametric insurance will grow from $15.8B in 2023 to $40.6B by 2033. That’s huge. But the winners won’t be the ones with the shiniest pitch decks—they’ll be the ones who can deliver, every time, without friction.
Join Nick as he sits down with Mark Groenheide, CRO of NormanMax Insurance Services, a seasoned commercial underwriter and parametric enthusiast....
4 min read
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