An Innovation Sandbox?

When we talk about innovation in insurance, the issue of insurance regulation inevitably comes up. Few industries face the scrutiny and oversight that is present in insurance.

What if those barriers were lifted to make room for experimentation?

On May 20, 2019, Kentucky passed legislation to do just that. The newly created Insurance Innovation Sandbox allows organizations to try out ideas that would otherwise be prohibited under the current insurance code.

In this episode of The Insurance Nerdery, I talk through the changes, outline the concept of the sandbox, and start a feud with Elon Musk.

About Amber Wuollet

Amber is a people-focused creative type who is energized by challenge, fueled by coffee, and fascinated by the power of data and innovation to reshape the world. She spend her days surrounded by data scientists and product leaders who see opportunity in each problem and solutions to each question. She's the co-host of The Insurance Nerdery video blog by Insurance Nerds.

2 thoughts on “An Innovation Sandbox?”

  1. This is very interesting, do you think 1 year will be enough to prove a concept in a sandbox? Also it sounds like some big risks will be taken by the companies investing in these innovations. I would like to see if KY has any tax incentives tied to the bill.

    • Great questions! I’m thinking the one year mark will have to be more of an MVP assessment for most innovations as it is a relatively short time frame. The UK has been doing some sandbox-style experiments in both the InsurTech and Fintech spaces for a few years so it will be interesting to see how their results thus far compare to Kentucky’s. (info here:


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