Will Google Compare Swallow the Insurance Industry?

2018 Update: Google Compare shut its doors. We believe Google will come back with a different insurance effort but for now, this particular effort is no longer active.


We have spent a lot of time talking about how Google is very likely entering the US insurance market, as a distribution point, not as a carrier and how this might be the game changer that really turns personal lines insurance into a commodity. The dreaded event finally happened yesterday as Google Compare launched for the state of California.

Below is our video review of the new beast. We have never done video before so I apologize the video is watermarked with “Demo Mode”, I wanted to get this out quickly and didn’t want to buy the tool to use it only once. Below is our review of Google Compare on launch day, from the perspective of an insurance nerd:

[youtube https://www.youtube.com/watch?v=R9bfmaYkRdE?wmode=transparent]

This article was written and recorded by Tony Canas, Chief Nerd at InsNerds.com while Carly Burnham, Chief Editor at InsNerds.com, slept peacefully not knowing I was switching plans last second and moving the article she had already written for today to Monday in order to talk about Google Compare.

Tony Canas is a young insurance nerd and speaker. He has worked in claims, underwriting, finance and sales at three different insurance carriers, five cities and four states. Currently he’s the Territory Sales Manager for Northern California at American Modern Insurance, a part of Munich Re, the world’s largest reinsurance company. Tony is also on Vice President of the Golden Gate CPCU Society and a member of the New Designee Committee at the National CPCU Society. Tony is passionate about insurance, technology, innovation and about engaging Millennials in the insurance industry.

Carly Burnham is the other half of the dynamic duo. She’s currently a Commercial Lines Underwriter at Erie Insurance. Carly is also a Director at the Presque Isle CPCU Society and a member of the New Designee Committee at the National CPCU Society. As a co-founder at InsNerds.com she has the difficult task of being Tony’s co-author, keeping his constant flow of crazy ideas focused and helping fleshing them out into useful articles.

Tony and Carly are both CPCUs and have MBAs from Iowa State and they met while running Nationwide’s Gen Y Associate Resource Group.

If you enjoyed this article you might enjoy some of our previous ones:

  • 8 Forces That Will Change the Insurance Industry: Part 1 and Part 2.

If you enjoyed this article make you sure you don’t miss any of our future articles (especially the second part of this article) by clicking “Follow” under Tony’s picture at the top of the article or by adding him as a LinkedIn connection.

About Antonio Canas

Tony started in insurance in 2009 and immediately became a designation addict and shortly thereafter a proud insurance nerd. He has worked in claims, underwriting, finance and sales management, at 4 carriers, 6 cities and 5 states. Tony is passionate about insurance, technology and especially helping the insurance industry figure out how to retain and engage the younger generation of insurance professionals. Tony is a co-founder of InsNerds.com and a passionate speaker.

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