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How To Tell Your Story Creatively? by Ben Baker Last month I wrote an article for Insurance Nerds titled Do Your Employees Know Your Story? The feedback that I got on it was tremendous, and I thought I would follow up this month by providing some...
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Do Your Employees Know Your Story? by Ben Baker Every business is different. The question is, do your employees know why, how you are different, and...
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Cybercrime: The Ultimate Brand Killer by Ben Baker Portions of this article first appeared in BCBusiness in July 2019 Given all the headlines about...
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Are you wasting your money on promotional marketing? by Ben Baker Photo Courtesy of Xperience PromotionsThis article has to start with a shout out to...
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Are You Trustworthy? by Ben Baker When you look in the mirror, do you see someone that is trustworthy? Would your clients, friends, family,...
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How to Create a Superior Customer Experience by Ben Baker Customer experience is vastly different from customer service. Customer service deals with...
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Five Ways to Add Value That Do Not Cost You a Penny! by Ben Baker As a consumer of insurance, I am tired of hearing about how every carrier can save...
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Are You Managing the Expectations Of Your clients? by Ben Baker I have just gone through the process of buying new insurance for my company. I...
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Are You Listening to Your Clients? by Ben Baker Ben Baker February 15th 2019 Insurance, like every other industry, is racing to make sure it is...
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Why Should People Care About Your Brand? by Ben Baker Everyone has heard the proverb “if a tree falls in the forest, and no one is around to hear it....
