PiR E158 – Chris Paradiso, on Branding – Be You, Be Real

Be You, Be Real.

In this episode of Profiles in Risk, I spoke with Chris Paradiso, agency owner and principal of Paradiso Presents, a firm dedicated to helping other insurance agencies develop branding in the digital and social media age. Your branding is one of the single most important things you can do as an individual or business professional. What is the image or first thing others think of you when they hear your name? Chris asked me about Geico and I was quickly able to recite their “15 minutes saves 15%” tag line. How do you want others to remember you???

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CONNECT WITH CHRISTOPHER PARADISO:
LinkedIn –https://www.linkedin.com/in/christopherparadiso/
Paradiso Presents Homepage – https://www.paradisopresents.com/

MENTIONED IN THIS EPISODE:
Sample Brand Guides – https://blog.hubspot.com/marketing/examples-brand-style-guides
Agency Performance Partners – https://www.agencyperformancepartners.com/
Rough Notes – http://roughnotes.com/

BOOKS RECOMMENDED BY CHRIS:
The Power of Human Connection by Kody Bateman: https://amzn.to/2Y68xDX
Different: Escaping The Competitive Herd by Youngme Moon: https://amzn.to/2WpuJIJ

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About Nicholas Lamparelli

Nick Lamparelli is a 20+ year veteran of the insurance wars. He has a unique vantage point on the insurance industry. From selling home & auto insurance, helping companies with commercial insurance, to being an underwriter with an excess & surplus lines wholesaler to catastrophe modeling Nick has wide experience in the industry. Over past 10 years, Nick has been focused on the insurance analytics of natural catastrophes and big data. Nick serves as our Chief Evangelist.