4 min read
Going up against significantly larger competitors requires creativity and authenticity in your marketing. While a more personal approach to content marketing can be a real competitive advantage, the challenge of turning social media followers into...
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4 min read
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Nicholas Lamparelli: Mar 16, 2025 5:02:37 PM
What's The Opposite of Fragile? When I ask people what the opposite of fragile is, I usually hear "resilient", "strong", or "durable". This feels...
6 min read
As an insurance industry leader, whether you run your own agency or MGA, are growing your insurtech, or are looking to capture market share from a...
5 min read
How to market your business is an extensively covered topic, but despite how much information is out there, putting it into practice often feels like...
3 min read
Leslie Sapienza: Mar 7, 2025 12:05:06 PM
You know that digital technology has become entirely universal in society when you see our grandmothers, grandfathers, and other seniors playing...
5 min read
Nicholas Lamparelli: Mar 2, 2025 2:24:53 PM
If you are new to insurance sales, there is a lot of pressure to produce. The vast majority of insurance producers (young and old) are too focused on...
3 min read
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Tyler J Jensen: Mar 2, 2025 2:11:22 PM
This guest article first appeared here: https://www.tylerjjensen.com/blog Why Your Prospects Aren’t Buying From You The answer to this question is...
1 min read
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Rock Schindler: Feb 27, 2025 12:12:19 PM
Every claim leader faces a fundamental challenge: Should they invest in improving the system—the machine—or developing their people? In an industry...
2 min read
This article first appeared HERE Commissions—the lifeblood of an insurance agency and the single most frustrating thing to track. You know the money...
4 min read
Nicholas Lamparelli: Feb 22, 2025 3:19:23 PM
Resulting - (verb) the tendency to judge a decision based on its outcome, rather than the quality of the decision itself. (made popular by Annie...
