--- title: "Profiles in Risk: E456 – Sharpen Your Personal Branding With Brett McKenzie, Insurance PR, Marketing, Resume, and LinkedIn Expert - InsNerds.com" description: "Tony chats with Brett McKenzie, Insurance PR, Marketing, Resume, and LinkedIn Expert about her new solopreneur endeavors helping the insurance community communicate better. Don't miss out on the opportunity to have her help with your personal and professional brand! Connect with Brett: https://www.linkedin.com/in/brettashleymckenzie/" image: https://insnerds.com/hubfs/Imported_Blog_Media/Lamparelli-100x100-Jan-03-2025-01-12-45-3684-AM.jpg --- 1 min read # Profiles in Risk: E456 – Sharpen Your Personal Branding With Brett McKenzie, Insurance PR, Marketing, Resume, and LinkedIn Expert [![Picture of Nicholas Lamparelli](https://insnerds.com/hubfs/Nick%20Lamparelli(Headshot%20GS).jpg) Nicholas Lamparelli ](https://insnerds.com/insights/author/nicholas-lamparelli) : Aug 30, 2023 12:00:00 AM [Career](https://insnerds.com/insights/tag/career) [Podcast](https://insnerds.com/insights/tag/podcast) [Insurance Industry](https://insnerds.com/insights/tag/insurance-industry) [Video](https://insnerds.com/insights/tag/video) [Profiles in Risk](https://insnerds.com/insights/tag/profiles-in-risk) ![Profiles in Risk: E456 – Sharpen Your Personal Branding With Brett McKenzie, Insurance PR, Marketing, Resume, and LinkedIn Expert](https://insnerds.com/hubfs/Imported_Blog_Media/Lamparelli-100x100-Jan-03-2025-01-12-45-3684-AM.jpg) Tony chats with Brett McKenzie, Insurance PR, Marketing, Resume, and LinkedIn Expert about her new solopreneur endeavors helping the insurance community communicate better. Don’t miss out on the opportunity to have her help with your personal and professional brand! Connect with Brett: [https://www.linkedin.com/in/brettashleymckenzie/](https://www.linkedin.com/in/brettashleymckenzie/) ![](https://insnerds.com/hs-fs/hubfs/Imported_Blog_Media/Lamparelli-100x100-Jan-03-2025-01-12-45-3684-AM.jpg?width=100&height=100&name=Lamparelli-100x100-Jan-03-2025-01-12-45-3684-AM.jpg) ![](https://insnerds.com/hs-fs/hubfs/Imported_Blog_Media/Lamparelli-100x100-Jan-03-2025-01-12-45-3684-AM.jpg?width=100&height=100&name=Lamparelli-100x100-Jan-03-2025-01-12-45-3684-AM.jpg) ### About Nicholas Lamparelli Nick Lamparelli is a 20+ year veteran of the insurance wars. He has a unique vantage point on the insurance industry. From selling home & auto insurance, helping companies with commercial insurance, to being an underwriter with an excess & surplus lines wholesaler to catastrophe modeling Nick has wide experience in the industry. Over past 10 years, Nick has been focused on the insurance analytics of natural catastrophes and big data. Nick serves as our Chief Evangelist. - [![](https://insnerds.com/hubfs/Imported_Blog_Media/linkedin-Jan-03-2025-01-12-44-8219-AM.png) ![](https://insnerds.com/hubfs/Imported_Blog_Media/linkedin-Jan-03-2025-01-12-44-8219-AM.png) ](https://www.linkedin.com/in/nicklamparelli) - ![](https://insnerds.com/hubfs/Imported_Blog_Media/wordpress-Jan-03-2025-01-12-41-9955-AM.png) ![](https://insnerds.com/hubfs/Imported_Blog_Media/wordpress-Jan-03-2025-01-12-41-9955-AM.png) ![](https://insnerds.com/hs-fs/hubfs/Imported_Blog_Media/Lamparelli-150x150-Jan-03-2025-01-12-43-0073-AM.jpg?width=150&height=150&name=Lamparelli-150x150-Jan-03-2025-01-12-43-0073-AM.jpg) ##### [ Nicholas Lamparelli](https://insnerds.com/author/nick-lamparelli/) + posts Nick Lamparelli is a 20+ year veteran of the insurance wars. He has a unique vantage point on the insurance industry. From selling home & auto insurance, helping companies with commercial insurance, to being an underwriter with an excess & surplus lines wholesaler to catastrophe modeling Nick has wide experience in the industry. Over past 10 years, Nick has been focused on the insurance analytics of natural catastrophes and big data. Nick serves as our Chief Evangelist. - ** [My Battle With Sleep Demons (and How I Overcame It 🤞)](https://insnerds.com/my-battle-with-sleep-demons-and-how-i-overcame-it-%f0%9f%a4%9e/) - ** [Exploring the History of Citizens Insurance Company of Florida: From Inception to Present - AoB Podcast](https://insnerds.com/20638-2/) - ** [The Importance of Security in Workflow For Insurance Agents & Brokers (AoB Podcast with Taylor Pascoe of ShareFile)](https://insnerds.com/the-importance-of-security-in-workflow-for-insurance-agents-brokers-aob-podcast-with-taylor-pascoe-of-sharefile/) - ** [Getting Your Zzz's: A Look at Pharmaceutical Sleep Aids and Solutions (and their side effects)](https://insnerds.com/getting-your-zzzs-a-look-at-pharmaceutical-sleep-aids-and-solutions-and-their-side-effects/) ### Related Posts - [![](https://insnerds.com/hs-fs/hubfs/Imported_Blog_Media/logo3v2-150x150-Jan-03-2025-01-12-44-5803-AM.jpg?width=150&height=150&name=logo3v2-150x150-Jan-03-2025-01-12-44-5803-AM.jpg) ![](https://insnerds.com/hs-fs/hubfs/Imported_Blog_Media/logo3v2-150x150-Jan-03-2025-01-12-44-5803-AM.jpg?width=150&height=150&name=logo3v2-150x150-Jan-03-2025-01-12-44-5803-AM.jpg) ](https://insnerds.com/podcast-e10/) [Profiles in Risk - Episode 10 - Insurance Agencies Today and Tomorrow](https://insnerds.com/podcast-e10/) or Subscribe.   Show Notes: Nick's flood paper: http://www.naic.org/documents/cipr_study_1704_flood_risk.pdf     - [Profiles in Risk - E45 - Zachary Finn of Butler University: Teaching Insurance With Insurance](https://insnerds.com/profiles-risk-e46-zachary-finn-butler-university-teaching-insurance-insurance/) OR SUBSCRIBE   In this episode of Profiles in Risk, Tony and I spoke with… - [Profiles in Risk - E123: Insurance Innovation With Slice Labs](https://insnerds.com/profiles-in-risk-e123-insurance-innovation-with-slice-labs/) In this episode of Profiles in Risk, I spoke with Valerie Geogantas and Ernest Hursh… [**Share](https://www.linkedin.com/cws/share?url=https%3A%2F%2Finsnerds.com%2Fprofiles-in-risk-e456-sharpen-your-personal-branding-with-brett-mckenzie-insurance-pr-marketing-resume-and-linkedin-expert%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare) [**Tweet](https://twitter.com/intent/tweet?text=Profiles+in+Risk%3A+E456+-+Sharpen+Your+Personal+Branding+With+Brett+McKenzie%2C+Insurance+PR%2C+Marketing%2C+Resume%2C+and+LinkedIn+Expert&url=https%3A%2F%2Finsnerds.com%2Fprofiles-in-risk-e456-sharpen-your-personal-branding-with-brett-mckenzie-insurance-pr-marketing-resume-and-linkedin-expert%2F%3Futm_source%3Dtwitter%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare&via=InsNerds) [**Share](https://www.facebook.com/share.php?u=https%3A%2F%2Finsnerds.com%2Fprofiles-in-risk-e456-sharpen-your-personal-branding-with-brett-mckenzie-insurance-pr-marketing-resume-and-linkedin-expert%2F%3Futm_source%3Dfacebook%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare) [**Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Finsnerds.com%2Fprofiles-in-risk-e456-sharpen-your-personal-branding-with-brett-mckenzie-insurance-pr-marketing-resume-and-linkedin-expert%2F%3Futm_source%3Dreddit%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare) [**Email](mailto:?subject=Profiles%20in%20Risk%3A%20E456%20-%20Sharpen%20Your%20Personal%20Branding%20With%20Brett%20McKenzie%2C%20Insurance%20PR%2C%20Marketing%2C%20Resume%2C%20and%20LinkedIn%20Expert&body=Tony%20chats%20with%20Brett%20McKenzie%2C%20Insurance%20PR%2C%20Marketing%2C%20Resume%2C%20and%20LinkedIn%20Expert%20about%20her%20new%20solopreneur%20endeavors%20helping%20the%20insurance%20community%20communicate%20better.%20Don%27t%20miss%20out%20on%20the%20opportunity%20to%20have%20her%20help%20with%20your%20personal%20and%20professional%20brand%21Connect%20with%20Brett%3A%20https%3A%2F%2Fwww.linkedin.com%2Fin%2Fbrettashleymckenzie%2F%0D%0A%0D%0ARead%20More%20Here:%20%20https%3A%2F%2Finsnerds.com%2Fprofiles-in-risk-e456-sharpen-your-personal-branding-with-brett-mckenzie-insurance-pr-marketing-resume-and-linkedin-expert%2F%3Futm_source%3Demail%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare) [![Profiles in Risk: E462 – Creating the Next Generation of Insurance Leaders; Mike Koscielny, Author of Born to Lead](https://insnerds.com/hubfs/Imported_Blog_Media/Lamparelli-100x100-Jan-03-2025-03-12-38-3002-AM.jpg) ](https://insnerds.com/insights/profiles-in-risk-e462-creating-the-next-generation-of-insurance-leaders-mike-koscielny-author-of-born-to-lead) 1 min read #### [Profiles in Risk: E462 – Creating the Next Generation of Insurance Leaders; Mike Koscielny, Author of Born to Lead](https://insnerds.com/insights/profiles-in-risk-e462-creating-the-next-generation-of-insurance-leaders-mike-koscielny-author-of-born-to-lead) ![Picture of Nicholas Lamparelli](https://insnerds.com/hs-fs/hubfs/Nick%20Lamparelli(Headshot%20GS).jpg?width=30&name=Nick%20Lamparelli(Headshot%20GS).jpg) [Nicholas Lamparelli](https://insnerds.com/insights/author/nicholas-lamparelli) : Sep 14, 2023 12:00:00 AM Profiles in Risk: E462 – Creating the Next Generation of Insurance Leaders; Mike Koscielny, Author of Born to Lead by Nicholas Lamparelli Tony... [Career](https://insnerds.com/insights/tag/career) [CPCU](https://insnerds.com/insights/tag/cpcu) [Podcast](https://insnerds.com/insights/tag/podcast) [Education](https://insnerds.com/insights/tag/education) [Profiles in Risk](https://insnerds.com/insights/tag/profiles-in-risk) [Continuing Education](https://insnerds.com/insights/tag/continuing-education) [Soft Skills](https://insnerds.com/insights/tag/soft-skills) [Leadership](https://insnerds.com/insights/tag/leadership) [Read More](https://insnerds.com/insights/profiles-in-risk-e462-creating-the-next-generation-of-insurance-leaders-mike-koscielny-author-of-born-to-lead) [![Profiles in Risk: E461 – How To Pick Yourself Up After A Layoff; David Terne of EmergingAlly.com](https://insnerds.com/hubfs/Imported_Blog_Media/Lamparelli-100x100-Jan-03-2025-01-23-14-6139-AM.jpg) ](https://insnerds.com/insights/profiles-in-risk-e461-how-to-pick-yourself-up-after-a-layoff-david-terne-of-emergingally-com) 1 min read #### [Profiles in Risk: E461 – How To Pick Yourself Up After A Layoff; David Terne of EmergingAlly.com](https://insnerds.com/insights/profiles-in-risk-e461-how-to-pick-yourself-up-after-a-layoff-david-terne-of-emergingally-com) ![Picture of Nicholas Lamparelli](https://insnerds.com/hs-fs/hubfs/Nick%20Lamparelli(Headshot%20GS).jpg?width=30&name=Nick%20Lamparelli(Headshot%20GS).jpg) [Nicholas Lamparelli](https://insnerds.com/insights/author/nicholas-lamparelli) : Sep 12, 2023 12:00:00 AM Profiles in Risk: E461 – How To Pick Yourself Up After A Layoff; David Terne of EmergingAlly.com by Nicholas Lamparelli David and Tony have... [Talent Management](https://insnerds.com/insights/tag/talent-management) [Career Transitions](https://insnerds.com/insights/tag/career-transitions) [Career](https://insnerds.com/insights/tag/career) [Podcast](https://insnerds.com/insights/tag/podcast) [Inspirational](https://insnerds.com/insights/tag/inspirational) [Insurance Industry](https://insnerds.com/insights/tag/insurance-industry) [Video](https://insnerds.com/insights/tag/video) [Profiles in Risk](https://insnerds.com/insights/tag/profiles-in-risk) [Diversity](https://insnerds.com/insights/tag/diversity) [Read More](https://insnerds.com/insights/profiles-in-risk-e461-how-to-pick-yourself-up-after-a-layoff-david-terne-of-emergingally-com) [![Profiles in Risk: E462 – Constructing An Insurance Product & Program From First Principals; Joanne Artesani, Founder & CEO of Sproutr](https://insnerds.com/hubfs/Imported_Blog_Media/Lamparelli-100x100-Jan-03-2025-02-26-53-3845-AM.jpg) ](https://insnerds.com/insights/profiles-in-risk-e462-constructing-an-insurance-product-joanne-artesani-founder-ceo-of-sproutr) 2 min read #### [Profiles in Risk: E462 – Constructing An Insurance Product & Program From First Principals; Joanne Artesani, Founder & CEO of Sproutr](https://insnerds.com/insights/profiles-in-risk-e462-constructing-an-insurance-product-joanne-artesani-founder-ceo-of-sproutr) ![Picture of Nicholas Lamparelli](https://insnerds.com/hs-fs/hubfs/Nick%20Lamparelli(Headshot%20GS).jpg?width=30&name=Nick%20Lamparelli(Headshot%20GS).jpg) [Nicholas Lamparelli](https://insnerds.com/insights/author/nicholas-lamparelli) : Sep 13, 2023 12:00:00 AM Profiles in Risk: E462 – Constructing An Insurance Product & Program From First Principals; Joanne Artesani, Founder & CEO of Sproutr by Nicholas... [Podcast](https://insnerds.com/insights/tag/podcast) [MGAs](https://insnerds.com/insights/tag/mgas) [Insurance Industry](https://insnerds.com/insights/tag/insurance-industry) [Video](https://insnerds.com/insights/tag/video) [Profiles in Risk](https://insnerds.com/insights/tag/profiles-in-risk) [Read More](https://insnerds.com/insights/profiles-in-risk-e462-constructing-an-insurance-product-joanne-artesani-founder-ceo-of-sproutr) ![](https://px.ads.linkedin.com/collect/?pid=7110236&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Nicholas Lamparelli", "url" : "https://insnerds.com/insights/author/nicholas-lamparelli" }, "dateModified" : "2025-01-03T01:14:06.773Z", "datePublished" : "2023-08-30T04:00:00.000Z", "headline" : "Profiles in Risk: E456 – Sharpen Your Personal Branding With Brett McKenzie, Insurance PR, Marketing, Resume, and LinkedIn Expert - InsNerds.com", "image" : [ "https://insnerds.com/hubfs/Imported_Blog_Media/Lamparelli-100x100-Jan-03-2025-01-12-45-3684-AM.jpg" ], "mainEntityOfPage" : { "@id" : "https://insnerds.com/insights/profiles-in-risk-e456-sharpen-your-personal-branding-with-brett-mckenzie-insurance-pr-marketing-resume-and-linkedin-expert", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://insnerds.com/hubfs/InsNerds%20Large%20print%20quality.png" }, "name" : "Insurance Nerds" } } ```