Who is the Customer?

 

Customer Service, Customer Care, Customer Experience.

We all talk about these topics on a regular basis.  So answering the question of “Who is the Customer?” should be easy, right?

The obvious answer would be an insured.  A policy holder.

Alright, I’ll give you that.

But Claims folks deal with a number of different people on any given claim.  Is the insured the only person that is our customer? 

In this episode of The Insurance Nerdery, I challenge you Claims Pros. Because you know me, I don’t want to stop at the easy answer. 

Let’s level up our Claims Customer Experience!

About John Bachmann

John has a strong passion for helping people help people. In his roles within claims leadership, he has been able to live that passion through mentoring, coaching, evaluating, and recognizing the talents of licensed insurance adjusters. He has been fortunate enough to lead award-winning teams of insurance professionals that handle multiple lines of coverage including general liability, product liability, homeowner, and automobile claims. He has also had the opportunity to lead as well as participate in cross-functional capacities focusing on the improvement of the customer experience. John also co-hosts "The Insurance Nerdery, an Insurance Nerds Production"

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