---
title: "𝐏𝐫𝐨𝐟𝐢𝐥𝐞𝐬 𝐢𝐧 𝐑𝐢𝐬𝐤: 𝐄𝟒𝟔𝟓 – 𝐀 𝐌𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞 𝐨𝐟 𝐈𝐧𝐬𝐮𝐫𝐚𝐧𝐜𝐞 𝐀𝐠𝐞𝐧𝐜𝐢𝐞𝐬; 𝐇𝐨𝐰 𝐓𝐨 𝐁𝐮𝐲 𝐎𝐫 𝐒𝐞𝐥𝐥 𝐘𝐨𝐮𝐫 𝐁𝐨𝐨𝐤 𝐨𝐟 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 (𝐢𝐧 𝐰𝐡𝐨𝐥𝐞 𝐨𝐫 𝐟𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥𝐥𝐲) – 𝐂𝐚𝐤𝐞 𝐂𝐄𝐎 𝐀𝐝𝐚𝐦 𝐁𝐨𝐰𝐞 - InsNerds.com"
description: The purchase and sale of insurance agencies and brokerages has transacted for decades (with private equity aggressively participating in this in recent years). The process is complex with a lot of due diligence. In this episode, Tony chats with Adam Bowe, Founder at Cake. Cake is a transactional marketplace for independent agencies to buy and
---

 2 min read

# 𝐏𝐫𝐨𝐟𝐢𝐥𝐞𝐬 𝐢𝐧 𝐑𝐢𝐬𝐤: 𝐄𝟒𝟔𝟓 – 𝐀 𝐌𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞 𝐨𝐟 𝐈𝐧𝐬𝐮𝐫𝐚𝐧𝐜𝐞 𝐀𝐠𝐞𝐧𝐜𝐢𝐞𝐬; 𝐇𝐨𝐰 𝐓𝐨 𝐁𝐮𝐲 𝐎𝐫 𝐒𝐞𝐥𝐥 𝐘𝐨𝐮𝐫 𝐁𝐨𝐨𝐤 𝐨𝐟 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 (𝐢𝐧 𝐰𝐡𝐨𝐥𝐞

[![Picture of Nicholas Lamparelli](https://insnerds.com/hubfs/Nick%20Lamparelli(Headshot%20GS).jpg) Nicholas Lamparelli ](https://insnerds.com/insights/author/nicholas-lamparelli) :  Sep 22, 2023 12:00:00 AM

[Podcast](https://insnerds.com/insights/tag/podcast) [Agents & Brokers](https://insnerds.com/insights/tag/agents-brokers) [Video](https://insnerds.com/insights/tag/video) [Profiles in Risk](https://insnerds.com/insights/tag/profiles-in-risk)

The purchase and sale of insurance agencies and brokerages has transacted for decades (with private equity aggressively participating in this in recent years). The process is complex with a lot of due diligence.

In this episode, Tony chats with Adam Bowe, Founder at Cake. Cake is a transactional marketplace for independent agencies to buy and sell books of business, not only full books of business but they can also transact in fractional books of business. This still is amazing and truly 🤯! Maybe you can have your 🎂 and eat it too!

Adam Bowe: [https://www.linkedin.com/in/adambowe/](https://www.linkedin.com/in/adambowe/)  
Cake: [https://www.haveyourcake.com/](https://www.haveyourcake.com/)

 

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| [Arabic](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#ar) | [Hebrew](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#he) | [Polish](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#pl) |
| --- | --- | --- |
| [Bulgarian](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#bg) | [Hindi](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#hi) | [Portuguese](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#pt) |
| [Catalan](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#ca) | [Hmong Daw](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#mww) | [Romanian](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#ro) |
| [Chinese Simplified](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#zh-CHS) | [Hungarian](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#hu) | [Russian](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#ru) |
| [Chinese Traditional](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#zh-CHT) | [Indonesian](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#id) | [Slovak](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#sk) |
| [Czech](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#cs) | [Italian](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#it) | [Slovenian](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#sl) |
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| [Dutch](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#nl) | [Klingon](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#tlh) | [Swedish](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#sv) |
| [English](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#en) | [Korean](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#ko) | [Thai](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#th) |
| [Estonian](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#et) | [Latvian](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#lv) | [Turkish](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#tr) |
| [Finnish](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#fi) | [Lithuanian](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#lt) | [Ukrainian](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#uk) |
| [French](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#fr) | [Malay](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#ms) | [Urdu](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#ur) |
| [German](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#de) | [Maltese](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#mt) | [Vietnamese](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#vi) |
| [Greek](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#el) | [Norwegian](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#no) | [Welsh](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#cy) |
| [Haitian Creole](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#ht) | [Persian](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe#fa) |  |

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### About Nicholas Lamparelli

Nick Lamparelli is a 20+ year veteran of the insurance wars. He has a unique vantage point on the insurance industry. From selling home & auto insurance, helping companies with commercial insurance, to being an underwriter with an excess & surplus lines wholesaler to catastrophe modeling Nick has wide experience in the industry. Over past 10 years, Nick has been focused on the insurance analytics of natural catastrophes and big data. Nick serves as our Chief Evangelist.

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##### [ Nicholas Lamparelli](https://insnerds.com/author/nick-lamparelli/)

+ posts

Nick Lamparelli is a 20+ year veteran of the insurance wars. He has a unique vantage point on the insurance industry. From selling home & auto insurance, helping companies with commercial insurance, to being an underwriter with an excess & surplus lines wholesaler to catastrophe modeling Nick has wide experience in the industry. Over past 10 years, Nick has been focused on the insurance analytics of natural catastrophes and big data. Nick serves as our Chief Evangelist.

- ** [From Teacher to Tech: How SettleStream Cuts Litigation Time and Costs - A Discussion with Chrysa Jones, COO](https://insnerds.com/from-teacher-to-tech-how-settlestream-cuts-litigation-time-and-costs-a-discussion-with-chrysa-jones-coo/)
- ** [My Battle With Sleep Demons (and How I Overcame It 🤞)](https://insnerds.com/my-battle-with-sleep-demons-and-how-i-overcame-it-%f0%9f%a4%9e/)
- ** [Exploring the History of Citizens Insurance Company of Florida: From Inception to Present - AoB Podcast](https://insnerds.com/20638-2/)
- ** [The Importance of Security in Workflow For Insurance Agents & Brokers (AoB Podcast with Taylor Pascoe of ShareFile)](https://insnerds.com/the-importance-of-security-in-workflow-for-insurance-agents-brokers-aob-podcast-with-taylor-pascoe-of-sharefile/)

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#### [Profiles in Risk: E457 – Increasing Agency Processing Efficiency; Giri Laveti, CEO of Assuretrac](https://insnerds.com/insights/profiles-in-risk-e457-increasing-agency-processing-efficiency-giri-laveti-ceo-of-assuretrac)

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