--- title: "Profiles in Risk: E468 – Modern Sales & Marketing Using Digital Technologies; Ema Roloff, Co-Founder & Principal Roloff Consulting - InsNerds.com" description: Buyers and the buying process has dramatically changed in the past two decades. Buyers are so much more sophisticated and well versed because of all of the research they can do themselves online. Strangely, sellers have not changed strategies for engaging with and getting commitment from buyers. The sales process is especially difficult in the --- 2 min read # Profiles in Risk: E468 – Modern Sales & Marketing Using Digital Technologies; Ema Roloff, Co-Founder & Principal Roloff Consulting [![Picture of Nicholas Lamparelli](https://insnerds.com/hubfs/Nick%20Lamparelli(Headshot%20GS).jpg) Nicholas Lamparelli ](https://insnerds.com/insights/author/nicholas-lamparelli) : Oct 6, 2023 12:00:00 AM [Sales](https://insnerds.com/insights/tag/sales) [Podcast](https://insnerds.com/insights/tag/podcast) [Video](https://insnerds.com/insights/tag/video) [Profiles in Risk](https://insnerds.com/insights/tag/profiles-in-risk) [Branding](https://insnerds.com/insights/tag/branding) [Social Media](https://insnerds.com/insights/tag/social-media) Buyers and the buying process has dramatically changed in the past two decades. Buyers are so much more sophisticated and well versed because of all of the research they can do themselves online. Strangely, sellers have not changed strategies for engaging with and getting commitment from buyers. The sales process is especially difficult in the insurance ecosystem due to the long sales cycles. Ema Roloff has become well known in insurance circles for her adept way of using social media as a lead generation tool. With Roloff Consulting, Ema is now not limiting herself to one company but helping any company get better results from their sales and marketing processes. Ema is the queen of insurance social media and a force to be reckoned with! 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Lamparelli Nick Lamparelli is a 20+ year veteran of the insurance wars. He has a unique vantage point on the insurance industry. From selling home & auto insurance, helping companies with commercial insurance, to being an underwriter with an excess & surplus lines wholesaler to catastrophe modeling Nick has wide experience in the industry. Over past 10 years, Nick has been focused on the insurance analytics of natural catastrophes and big data. Nick serves as our Chief Evangelist. - [![](https://insnerds.com/hubfs/Imported_Blog_Media/linkedin-Jan-03-2025-02-46-06-0994-AM.png) ![](https://insnerds.com/hubfs/Imported_Blog_Media/linkedin-Jan-03-2025-02-46-06-0994-AM.png) ](https://www.linkedin.com/in/nicklamparelli) - ![](https://insnerds.com/hubfs/Imported_Blog_Media/wordpress-Jan-03-2025-02-46-03-6680-AM.png) ![](https://insnerds.com/hubfs/Imported_Blog_Media/wordpress-Jan-03-2025-02-46-03-6680-AM.png) ![](https://insnerds.com/hs-fs/hubfs/Imported_Blog_Media/Lamparelli-150x150-Jan-03-2025-02-45-49-7230-AM.jpg?width=150&height=150&name=Lamparelli-150x150-Jan-03-2025-02-45-49-7230-AM.jpg) ##### [ Nicholas Lamparelli](https://insnerds.com/author/nick-lamparelli/) + posts Nick Lamparelli is a 20+ year veteran of the insurance wars. He has a unique vantage point on the insurance industry. From selling home & auto insurance, helping companies with commercial insurance, to being an underwriter with an excess & surplus lines wholesaler to catastrophe modeling Nick has wide experience in the industry. Over past 10 years, Nick has been focused on the insurance analytics of natural catastrophes and big data. Nick serves as our Chief Evangelist. - ** [From Teacher to Tech: How SettleStream Cuts Litigation Time and Costs - A Discussion with Chrysa Jones, COO](https://insnerds.com/from-teacher-to-tech-how-settlestream-cuts-litigation-time-and-costs-a-discussion-with-chrysa-jones-coo/) - ** [My Battle With Sleep Demons (and How I Overcame It 🤞)](https://insnerds.com/my-battle-with-sleep-demons-and-how-i-overcame-it-%f0%9f%a4%9e/) - ** [Exploring the History of Citizens Insurance Company of Florida: From Inception to Present - AoB Podcast](https://insnerds.com/20638-2/) - ** [The Importance of Security in Workflow For Insurance Agents & Brokers (AoB Podcast with Taylor Pascoe of ShareFile)](https://insnerds.com/the-importance-of-security-in-workflow-for-insurance-agents-brokers-aob-podcast-with-taylor-pascoe-of-sharefile/) ### Related Posts - [Profiles in Risk - Bloopers, V1](https://insnerds.com/profiles-in-risk-bloopers-v1/) In an upcoming episode of Profiles in Risk, I interviewed Curtis Goldsborough on the inspection… - [![](https://insnerds.com/hs-fs/hubfs/Imported_Blog_Media/Awais-150x150-Jan-03-2025-02-42-09-9894-AM.png?width=150&height=150&name=Awais-150x150-Jan-03-2025-02-42-09-9894-AM.png) ![](https://insnerds.com/hs-fs/hubfs/Imported_Blog_Media/Awais-150x150-Jan-03-2025-02-42-09-9894-AM.png?width=150&height=150&name=Awais-150x150-Jan-03-2025-02-42-09-9894-AM.png) ](https://insnerds.com/profiles-in-risk-222-awais-farooq-with-activeops/) [Profiles in Risk - 222 - Awais Farooq with ActiveOps](https://insnerds.com/profiles-in-risk-222-awais-farooq-with-activeops/) Video Version:   Audio Version: https://www.buzzsprout.com/87086/7383034-pir-222-awais-farooq-with-activeops   In the 222nd episode of Profiles in Risk… - [![](https://insnerds.com/hs-fs/hubfs/Imported_Blog_Media/logo3v2-150x150-Jan-03-2025-02-45-56-0587-AM.jpg?width=150&height=150&name=logo3v2-150x150-Jan-03-2025-02-45-56-0587-AM.jpg) ![](https://insnerds.com/hs-fs/hubfs/Imported_Blog_Media/logo3v2-150x150-Jan-03-2025-02-45-56-0587-AM.jpg?width=150&height=150&name=logo3v2-150x150-Jan-03-2025-02-45-56-0587-AM.jpg) ](https://insnerds.com/podcast-e2/) [Profiles in Risk - Episode Two](https://insnerds.com/podcast-e2/) SUBSCRIBE AT: Buzzsprout RSS: https://goo.gl/5K4X3Q Google Play: https://goo.gl/WMAvW4 iTunes: https://goo.gl/7SqwvP Overcast: https://goo.gl/8b4cbD Stitcher: https://goo.gl/DmE7Mi YouTube: https://goo.gl/1Turar… [**Share](https://www.linkedin.com/cws/share?url=https%3A%2F%2Finsnerds.com%2Fprofiles-in-risk-e468-modern-sales-ema-roloff-co-founder-principal-roloff-consulting%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare) [**Tweet](https://twitter.com/intent/tweet?text=Profiles+in+Risk%3A+E468+-+Modern+Sales+%26+Marketing+Using+Digital+Technologies%3B+Ema+Roloff%2C+Co-Founder+%26+Principal+Roloff+Consulting&url=https%3A%2F%2Finsnerds.com%2Fprofiles-in-risk-e468-modern-sales-ema-roloff-co-founder-principal-roloff-consulting%2F%3Futm_source%3Dtwitter%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare&via=InsNerds) [**Share](https://www.facebook.com/share.php?u=https%3A%2F%2Finsnerds.com%2Fprofiles-in-risk-e468-modern-sales-ema-roloff-co-founder-principal-roloff-consulting%2F%3Futm_source%3Dfacebook%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare) [**Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Finsnerds.com%2Fprofiles-in-risk-e468-modern-sales-ema-roloff-co-founder-principal-roloff-consulting%2F%3Futm_source%3Dreddit%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare) [**Email](mailto:?subject=Profiles%20in%20Risk%3A%20E468%20-%20Modern%20Sales%20%26%20Marketing%20Using%20Digital%20Technologies%3B%20Ema%20Roloff%2C%20Co-Founder%20%26%20Principal%20Roloff%20Consulting&body=Buyers%20and%20the%20buying%20process%20has%20dramatically%20changed%20in%20the%20past%20two%20decades.%20Buyers%20are%20so%20much%20more%20sophisticated%20and%20well%20versed%20because%20of%20all%20of%20the%20research%20they%20can%20do%20themselves%20online.%20Strangely%2C%20sellers%20have%20not%20changed%20strategies%20for%20engaging%20with%20and%20getting%20commitment%20from%20buyers.%20The%20sales%20process%20is%20especially%20difficult%20in%20the%0D%0A%0D%0ARead%20More%20Here:%20%20https%3A%2F%2Finsnerds.com%2Fprofiles-in-risk-e468-modern-sales-ema-roloff-co-founder-principal-roloff-consulting%2F%3Futm_source%3Demail%26utm_medium%3Dsocial%26utm_campaign%3DSocialWarfare) [![Profiles in Risk – E491: Playing The Long Game With Technology – a Conversation with Bruce Broussard, Managing Partner of Percipience](https://insnerds.com/hubfs/Imported_Blog_Media/Playing-the-long-game-1.gif) ](https://insnerds.com/insights/profiles-in-risk-e491-playing-the-long-game-with-technology-a-conversation-with-bruce-broussard-managing-partner-of-percipience) 4 min read #### [Profiles in Risk – E491: Playing The Long Game With Technology – a Conversation with Bruce Broussard, Managing Partner of Percipience](https://insnerds.com/insights/profiles-in-risk-e491-playing-the-long-game-with-technology-a-conversation-with-bruce-broussard-managing-partner-of-percipience) ![Picture of Nicholas Lamparelli](https://insnerds.com/hs-fs/hubfs/Nick%20Lamparelli(Headshot%20GS).jpg?width=30&name=Nick%20Lamparelli(Headshot%20GS).jpg) [Nicholas Lamparelli](https://insnerds.com/insights/author/nicholas-lamparelli) : Dec 4, 2023 12:00:00 AM Profiles in Risk – E491: Playing The Long Game With Technology – a Conversation with Bruce Broussard, Managing Partner of Percipience by Nicholas... [InsurTech](https://insnerds.com/insights/tag/insurtech) [Future of Insurance](https://insnerds.com/insights/tag/future-of-insurance) [Podcast](https://insnerds.com/insights/tag/podcast) [Video](https://insnerds.com/insights/tag/video) [Profiles in Risk](https://insnerds.com/insights/tag/profiles-in-risk) [Read More](https://insnerds.com/insights/profiles-in-risk-e491-playing-the-long-game-with-technology-a-conversation-with-bruce-broussard-managing-partner-of-percipience) 2 min read #### [Profiles in Risk: E444 – Finding Your Client’s & Prospect’s Pain Points Using Technology. 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[Podcast](https://insnerds.com/insights/tag/podcast) [Agents & Brokers](https://insnerds.com/insights/tag/agents-brokers) [Video](https://insnerds.com/insights/tag/video) [Profiles in Risk](https://insnerds.com/insights/tag/profiles-in-risk) [Read More](https://insnerds.com/insights/profiles-in-risk-e465-a-marketplace-of-insurance-agencies-how-to-buy-or-sell-your-book-of-business-in-whole-or-fractionally-cake-ceo-adam-bowe) ![](https://px.ads.linkedin.com/collect/?pid=7110236&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Nicholas Lamparelli", "url" : "https://insnerds.com/insights/author/nicholas-lamparelli" }, "dateModified" : "2025-01-03T02:46:28.210Z", "datePublished" : "2023-10-06T04:00:00.000Z", "headline" : "Profiles in Risk: E468 – Modern Sales & Marketing Using Digital Technologies; Ema Roloff, Co-Founder & Principal Roloff Consulting - InsNerds.com", "mainEntityOfPage" : { "@id" : "https://insnerds.com/insights/profiles-in-risk-e468-modern-sales-ema-roloff-co-founder-principal-roloff-consulting", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://insnerds.com/hubfs/InsNerds%20Large%20print%20quality.png" }, "name" : "Insurance Nerds" } } ```