Profiles in Risk: E468 – Modern Sales & Marketing Using Digital Technologies; Ema Roloff, Co-Founder & Principal Roloff Consulting

Buyers and the buying process has dramatically changed in the past two decades. Buyers are so much more sophisticated and well versed because of all of the research they can do themselves online. Strangely, sellers have not changed strategies for engaging with and getting commitment from buyers. The sales process is especially difficult in the insurance ecosystem due to the long sales cycles. Ema Roloff has become well known in insurance circles for her adept way of using social media as a lead generation tool. With Roloff Consulting, Ema is now not limiting herself to one company but helping any company get better results from their sales and marketing processes. Ema is the queen of insurance social media and a force to be reckoned with!





About Nick Lamparelli

Nick Lamparelli is a 20+ year veteran of the insurance wars. He has a unique vantage point on the insurance industry. From selling home & auto insurance, helping companies with commercial insurance, to being an underwriter with an excess & surplus lines wholesaler to catastrophe modeling Nick has wide experience in the industry. Over past 10 years, Nick has been focused on the insurance analytics of natural catastrophes and big data. Nick serves as our Chief Evangelist.

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