Buyers and the buying process has dramatically changed in the past two decades. Buyers are so much more sophisticated and well versed because of all of the research they can do themselves online. Strangely, sellers have not changed strategies for engaging with and getting commitment from buyers. The sales process is especially difficult in the insurance ecosystem due to the long sales cycles. Ema Roloff has become well known in insurance circles for her adept way of using social media as a lead generation tool. With Roloff Consulting, Ema is now not limiting herself to one company but helping any company get better results from their sales and marketing processes. Ema is the queen of insurance social media and a force to be reckoned with!